{"id":38770,"date":"2024-10-29T17:25:19","date_gmt":"2024-10-29T15:25:19","guid":{"rendered":"https:\/\/4vultures.org\/?p=38770"},"modified":"2025-05-05T15:46:41","modified_gmt":"2025-05-05T12:46:41","slug":"vultures-pop-culture-icons-or-the-curse-of-bad-pr","status":"publish","type":"post","link":"https:\/\/4vultures.org\/pt\/blog\/vultures-pop-culture-icons-or-the-curse-of-bad-pr\/","title":{"rendered":"Vultures: pop culture icons or the curse of bad PR?"},"content":{"rendered":"<p>From politics to memes and literature, vultures are all the rage &#8211; but could pop culture become a concern for their conservation?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"882\" height=\"472\" src=\"http:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/4species.png\" alt=\"The four species of vultures that occur in Portugal (Griffon Vulture, Cinereous Vulture, Bearded Vulture and Egyptian Vulture). \u00a9VCF\u00a0\" class=\"wp-image-38780\" srcset=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/4species.png 882w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/4species-300x161.png 300w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/4species-768x411.png 768w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/4species-18x10.png 18w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><figcaption class=\"wp-element-caption\"><em>The four species of vultures that occur in Portugal (Griffon Vulture, Cinereous Vulture, Bearded Vulture and Egyptian Vulture). \u00a9VCF\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vultures in political discourse \u00a0<\/h2>\n\n\n\n<p>Rui Rocha, a Member of Parliament and President of the Liberal Party in Portugal, recently joked on the <a href=\"https:\/\/x.com\/ruirochaliberal\/status\/1850555256314200254?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1850555256314200254%7Ctwgr%5E4ebfb34efaca85aeb04623ceb3aa4af286fe1de1%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww2.noticiasaominuto.com%2Fpolitica%2F2658864%2Fhilariante-e-como-se-especies-de-abutres-discutissem-entre-si\" target=\"_blank\" rel=\"noreferrer noopener\">social network X<\/a> (formerly Twitter) that it is &#8220;<em>hilarious to see radical vultures claim that their political vulturism is different from vulturism of the opposite sign<\/em>&#8220;. He completed his analogy with an ornithological reference, listing the species of scavenging birds that can be seen in the country: &#8220;<em>It&#8217;s as if the four species of vultures that exist in Portugal &#8211; Griffon Vulture, Bearded Vulture, Cinereous Vulture and Egyptian Vulture &#8211; were arguing amongst themselves about the size of their wings or the colour of their beaks<\/em>.&#8221; A few days earlier, Rui Rocha associated vultures with political disorganisation, saying that vultures feed &#8220;<em>on chaos and disorder<\/em>&#8220;.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"594\" height=\"368\" data-id=\"38778\" src=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/tweet2.jpg\" alt=\"\" class=\"wp-image-38778\" srcset=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/tweet2.jpg 594w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/tweet2-300x186.jpg 300w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/tweet2-18x12.jpg 18w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"614\" height=\"369\" data-id=\"38777\" src=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/tweet1.jpg\" alt=\"\" class=\"wp-image-38777\" srcset=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/tweet1.jpg 614w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/tweet1-300x180.jpg 300w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/tweet1-18x12.jpg 18w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The association of necrophagy as political, financial or social opportunism is not recent, and of the various species of wildlife that feed opportunistically when a death occurs &#8211; which represents an unpredictable and momentary availability of resources &#8211; vultures seem to win the cup!&nbsp;&nbsp;<\/p>\n\n\n\n<p>In 2016, during the restructuring of Banco Esp\u00edrito Santo and the creation of Novo Banco in Portugal, there was much debate about the latter&#8217;s shareholders being associated with &#8220;<a href=\"https:\/\/www.jornaldenegocios.pt\/empresas\/banca---financas\/detalhe\/mariana_mortagua_teme_que_fundos_abutres_fiquem_donos_do_novo_banco\" target=\"_blank\" rel=\"noreferrer noopener\">vulture funds<\/a>&#8220;, which could expose the bank to speculation in the financial sector. The vulture metaphor is also frequently used in the context of speculative practices in the <a href=\"https:\/\/expresso.pt\/economia\/2020-09-23-Pandemia-atraiu-abutres-do-imobiliario-mas-sector-esta-a-resistir\" target=\"_blank\" rel=\"noreferrer noopener\">real estate sector<\/a>, where potential investors allegedly try to generate millionaire profits in a market in crisis and which generates despair among the general population.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cultural representations of vultures\u00a0<\/h2>\n\n\n\n<p>The personification of vultures as dark and morbid entities, with predatory and opportunistic motivations, is rooted in the Portuguese culture, and they are often associated with characters or environments described in music and literature. Take<em> the vultures of premonition<\/em>, by <a href=\"https:\/\/www.youtube.com\/watch?v=OixLBJVu2aQ\" target=\"_blank\" rel=\"noreferrer noopener\">Salvador Sobral<\/a>, who <em>&#8220;between shadows return&#8221; <\/em>with <em>&#8220;the mist and the moon without asking for forgiveness&#8221;<\/em>; the &#8220;vultures of god&#8221;, by <a href=\"https:\/\/www.youtube.com\/watch?v=TmKrQq7PXvE\" target=\"_blank\" rel=\"noreferrer noopener\">Bizarra Locomotiva<\/a>, &#8220;<em>false prophets<\/em>&#8221; and &#8220;<em>cruel predators<\/em>&#8220;, or the &#8220;<em>false leaders who call themselves the masters of reason<\/em>&#8221; described in &#8220;A nossa vis\u00e3o&#8221;, by <a href=\"https:\/\/www.youtube.com\/watch?v=OwBxPkMq3jA\" target=\"_blank\" rel=\"noreferrer noopener\">Dealema<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In great literary works, such as <em>Levantado do Ch\u00e3o<\/em>, by Jos\u00e9 Saramago, or <em>O Vento Assobiando nas Gruas<\/em>, by L\u00eddia Jorge, recently adapted for the cinema, vultures are often portrayed as vigilant beings, with a watchful and predatory eye on the less favoured, always in a context of oppression or moral degradation.&nbsp;<\/p>\n\n\n\n<p>Vultures also appear in cartoons, <em>memes <\/em>and other popular expressions with pejorative intent. A recent and much talked about case was that of <em>socialite <\/em><a href=\"https:\/\/tviplayer.iol.pt\/programa\/tvi-jornal\/63ef5eb50cf2665294d5f87a\/video\/663cbac40cf2a41c2ed57634\" target=\"_blank\" rel=\"noreferrer noopener\">Betty Grafstein<\/a> who, in the context of alleged domestic violence, allegedly referred to her husband, Jos\u00e9 Castelo Branco, as &#8220;a vulture&#8221;.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"http:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/DSC0754-1024x680.jpg\" alt=\"Cinereous Vultures (and magpies) feeding \u00a9 Bruno Berthemy\/VCF\u00a0\" class=\"wp-image-38779\" srcset=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/DSC0754-1024x680.jpg 1024w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/DSC0754-300x199.jpg 300w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/DSC0754-768x510.jpg 768w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/DSC0754-1536x1020.jpg 1536w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/DSC0754-2048x1360.jpg 2048w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/DSC0754-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Cinereous Vultures (and magpies) feeding \u00a9 Bruno Berthemy\/VCF\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The importance of vultures\u00a0<\/h2>\n\n\n\n<p>&nbsp;While we can accept a certain creative artistic freedom associated with the universe of necrophagy, we must also be aware of the power of words and the distortion of concepts that popular appropriation can instil. Vultures provide extremely important ecosystem services, with positive impacts on the <a href=\"https:\/\/4vultures.org\/pt\/life-aegypius-return\/the-cinereous-vulture\/why-we-need-vultures\/\" target=\"_blank\" rel=\"noreferrer noopener\">lives and health of<\/a> all of us. Although their diet may seem unappealing, vultures play a crucial role in nature by recycling decaying meat, helping to clean up the environment and acting as the &#8220;clean-up crew&#8221; for ecosystems. Their positive impacts extend to reducing carbon emissions, which their efficient &#8220;cleaning system\u201d guarantees us (compared to the artificial methods of collecting, transporting and incinerating livestock carcasses), and to saving money! The <a href=\"https:\/\/4vultures.org\/pt\/blog\/vulture-decline-in-india-linked-to-death-of-500000-people-study-suggests\/#:~:text=According%20to%20a%20recent%20study,year%20between%202000%20to%202005.\" target=\"_blank\" rel=\"noreferrer noopener\">services provided by vultures<\/a>, including spiritual and ecotourism <a href=\"https:\/\/4vultures.org\/pt\/blog\/vulture-decline-in-india-linked-to-death-of-500000-people-study-suggests\/#:~:text=According%20to%20a%20recent%20study,year%20between%202000%20to%202005.\" target=\"_blank\" rel=\"noreferrer noopener\">services<\/a>, add up to many millions of euros globally every year.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The association of vultures with feelings of falsehood and moral opportunism could not be further from the ecological reality of these birds. Throughout millennia of evolution, vultures have remained faithful to their ecological mission; they are neither liars nor deceivers or populists, like the party leaders or bankers targeted by allegories and political commentary. Despite all the bad press, they act in broad daylight and in the open, they teach the whole ecosystem that there is an urgent clean-up case to be dealt with, and they are extremely efficient at optimising and reusing the resources they wisely share with each other, and for the good of all the communities in which they find themselves &#8211; including the human ones. There is no chaos in this sharing of food; on the contrary, the sharing is organised, hierarchical, inclusive and progressive, adjusted to the characteristics, capacities and needs of the various species.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Towards positive communication and conservation\u00a0<\/h2>\n\n\n\n<p>As part of the <a href=\"https:\/\/4vultures.org\/pt\/life-aegypius-return\/\" target=\"_blank\" rel=\"noreferrer noopener\">projeto LIFE Aegypius Return<\/a> project, the partners <a href=\"https:\/\/www.palombar.pt\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Palombar<\/a> &#8211; Conservation of Nature and Rural Heritage, are carrying out a study on the opinion that livestock farmers have of vultures, analysing the complaints that have been formally lodged with the authorities and also scrutinising the type of communication that is made in the media about these important birds. The aim is to understand the extent to which myths and beliefs, most of which are unfounded, can be an obstacle to the conservation of these birds and, from there, to work on &#8220;positive communication&#8221; about vultures, through targeted training and environmental awareness actions. Perhaps the next cultural and political generation will be able to recognise this taxonomic group for its wisdom, capacity for renewal and generosity, like the goddess Nekhbet. And mention vultures for their efficiency, organisation and positive role in our planet!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"http:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/Nekhbet-1024x414.png\" alt=\"Nekhbet - goddess of Ancient Egypt, often represented as a female vulture, symbolising protection, royalty and motherhood. \u00a9Eternal Space CC by SA 4.0\u00a0\" class=\"wp-image-38781\" srcset=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/Nekhbet-1024x414.png 1024w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/Nekhbet-300x121.png 300w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/Nekhbet-768x310.png 768w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/Nekhbet-1536x620.png 1536w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/Nekhbet-2048x827.png 2048w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/10\/Nekhbet-18x7.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Nekhbet &#8211; goddess of Ancient Egypt, often represented as a female vulture, symbolising protection, royalty and motherhood. \u00a9Eternal Space CC by SA 4.0\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About LIFE Aegypius Return<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1879\" height=\"556\" src=\"http:\/\/4vultures.org\/wp-content\/uploads\/2024\/07\/logos.jpg\" alt=\"\" class=\"wp-image-38020\" srcset=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/07\/logos.jpg 1879w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/07\/logos-300x89.jpg 300w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/07\/logos-1024x303.jpg 1024w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/07\/logos-768x227.jpg 768w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/07\/logos-1536x455.jpg 1536w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/07\/logos-18x5.jpg 18w\" sizes=\"(max-width: 1879px) 100vw, 1879px\" \/><\/figure>\n\n\n\n<p>O projeto LIFE Aegypius Return \u00e9 cofinanciado pelo <a href=\"https:\/\/cinea.ec.europa.eu\/programmes\/life_en\" target=\"_blank\" rel=\"noreferrer noopener\">European Union&#8217;s LIFE programme<\/a>O seu sucesso depende do envolvimento de todos os stakeholders relevantes, e da colabora\u00e7\u00e3o dos parceiros: a <em>stakeholders<\/em>, and the collaboration of the partners, the <a href=\"https:\/\/4vultures.org\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vulture Conservation Foundation (VCF)<\/a>benefici\u00e1rio coordenador, e os parceiros locais <a href=\"https:\/\/www.palombar.pt\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Palombar &#8211; Conserva\u00e7\u00e3o da Natureza e do Patrim\u00f3nio Rural<\/a>, <a href=\"https:\/\/www.herdadedacontenda.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Herdade da Contenda<\/a>, <a href=\"http:\/\/www.spea.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sociedade Portuguesa para o Estudo das Aves<\/a>, <a href=\"https:\/\/www.lpn.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liga para a Protec\u00e7\u00e3o da Natureza<\/a>, <a href=\"https:\/\/www.facebook.com\/atnatureza\/\" target=\"_blank\" rel=\"noreferrer noopener\">Associa\u00e7\u00e3o Transum\u00e2ncia e Natureza<\/a>, <a href=\"https:\/\/fnyh.org\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3n Naturaleza y Hombre<\/a>, <a href=\"https:\/\/www.gnr.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guarda Nacional Republicana<\/a> e <a href=\"https:\/\/anpc.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Associa\u00e7\u00e3o Nacional de Propriet\u00e1rios Rurais Gest\u00e3o Cineg\u00e9tica e Biodiversidade<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" src=\"http:\/\/4vultures.org\/wp-content\/uploads\/2024\/02\/image-1024x205.png\" alt=\"LIFE Aegypius Return partner logos\" class=\"wp-image-36973\" srcset=\"https:\/\/4vultures.org\/wp-content\/uploads\/2024\/02\/image-1024x205.png 1024w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/02\/image-300x60.png 300w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/02\/image-768x154.png 768w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/02\/image-18x4.png 18w, https:\/\/4vultures.org\/wp-content\/uploads\/2024\/02\/image.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>From politics to memes and literature, vultures are all the rage &#8211; but could pop culture become a concern for their conservation? Vultures in political discourse \u00a0 Rui Rocha, a Member of Parliament and President of the Liberal Party in Portugal, recently joked on the social network X (formerly Twitter) that it is &#8220;hilarious to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[372,12,14,15,16,167],"class_list":["post-38770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2024-10","tag-beardedvulture","tag-cinereousvulture","tag-egyptianvulture","tag-griffonvulture","tag-lifeaegypiusreturn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vultures: pop culture icons or the curse of bad PR? 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